Dr. U. S. Awasthi MD & CEO – Communication has always been a vital organizational function at IFFCO. Our effort has always been to make our communication result oriented, interesting and above all adaptable to the changing socio-economic trends.
This has become a challenge in today’s day and age where we have multiple communication platforms on which the cacophony of opinions plays out seamlessly day in and day out. This results in a unique organizational challenge, one that needs instantaneous intervention and presentation of messages in various avatars and on even diverse set of platforms.
This newly launched blog (www.iffcolive.com) would aim to get all the messages from IFFCO at one place. Here you can browse through various case studies within IFFCO on topics like production, cooperatives, distribution, Agriculture best practices etc. You can also read stories on how we are helping to transform rural India and in the process fuse fresh lease of life in the Indian Agriculture. Above all this blog would be our mouthpiece where you can pour on our take on various farmer and Agrarian issues.
I sincerely hope that this blog would help you change your perception about farmer owned institution like ours and provide a window into one of the largest cooperative in India.